Capture a Generation with Win With Heineken
Heineken is reaching out to creative people from around the world to film, photograph and write their observations on the lifestyle and preferences of the 60-70 age group.
The challenge runs until the 28th February 2013 and participants will compete for the chance to win a share of $10,000 and to have their entries included in a documentary movie. Log in to www.ideasbrewery.com and submit your entry.
Acclaimed director Donald Petrie (Miss Congeniality, How To Lose A Guy In 10 Days, Grumpy Old Men) will be part of the official jury to select the most inspiring entries.
So what makes the 60+ generation tick? What do they love to eat and drink? When and where do they socialize? How is this different to 20 years ago? And the big question: What could this mean for beer?
Category: Entertainment, Featured
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