A Guide to Brand Loyalty

When you’re an established and well-known business, your brand proceeds you as the symbolic image of your company as a whole. It’s why logos, catch-phrases, colour schemes and marketing campaigns are so important: you’re trying to communicate trustworthiness and positivity in your business. Analysts tend to rank customer trust as the number one indicator that helps boost sales, return custom and recommendations. It’s in light of this observation that this article guides you through how brand loyalty can be constructed, and how to apply it to your business today.

Symbol Selection

A lot of thought ought to go into your chosen logo, design template, colour selection and writing style. That’s because, when it comes to what customers will remember about your company, it’s going to be the stand-out symbols of your brand. Think of the big, yellow McDonald’s ‘M’ and other such iconic logos that tempt customers in to repeat this consumer behaviour. Employ a smart designer to help you with this facet of your visual representation. They’ll be able to talk you through the feel of your brand and how to best communicate it to your customers.

Reputation-Building

Your reputation as a business is incredibly important, and those consumers who’ve experienced your customer service once will have an impression of who you are as a business that may lead both to repeat custom and to useful recommendations that direct new consumers your way. It’s your customer service that you have to polish to perfection to ensure this happens. From phone etiquette through to chatbots and online helpers, ensure that you’re quick and efficient to respond to customer queries and that your customers’ journeys are as friction-free and smooth as possible.

Trustworthiness

How does a company’s brand gain the trust of the customers it serves? This is a crucial question each business should ask itself. Often, trustworthiness is built upon the perceived professionalism of your brand. Happily, there’s plenty you can do to come across as both professional and trustworthy. If your website is well designed and can be viewed on a laptop or a phone, it’ll come across as serious and well-maintained. If you’ve got a good PR and marketing team, you’ll be visible for all the right reasons on the web. Finally, if you’re delivering exactly what you’re advertising, then consumer trust in your brand will increase.

Tailored Customer Journeys

Customers appreciate when websites are designed with their journey in mind. By using the Omnia eCommerce suite of software available at www.weaveability.com, you’ll be able to endlessly customise the journey that customers are taken on with your brand to ensure you’re hitting all the right notes. This, and the fluid design options that allow your site to optimise for smartphones and tablets, will mean that your brand’s website is somewhere that customers feel happy and confident returning to time after time.

Brand loyalty might be seen as an abstract concept, but it’s actually measurable and well-understood. Use these tips to work on your brand loyalty, inspiring more repeat custom and better recommendations to bring more first-time trade to your business.

Category: Student News